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SIR ALEX SHOWED WAY TO EVOLVE…

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A YOUNG football coach or manager will not learn about the realities of the job whilst completing a B, A or Pro Licence qualification. The harsh realities are only faced once you are in post and doing the job.
Recently, a young coach messaged me on LinkedIn to ask for some guidance and it took me back to a point in my career when I was asking those questions of my elders. One mentor for me was Sir Alex Ferguson.
I took some absolutely vital (and back then not obvious) information from a one-to-one session with the great man.
First, he told me to get on the ladder of qualifications beca...

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