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Blues’ big deal is Cook’s perfect recipe

By Chris Dunlavy
Birmingham City have sold the naming rights to St Andrew’s in what CEO Garry Cook says is a “world class” statement of intent.
The Blues’ home ground will be known as St Andrew’s@Knighthead Park, while their Wast Hills training base will become the Knighthead Training and Academy Grounds.
Knighthead Capital Management is the parent company of US-based Shelby Companies Limited, which bought the club in July and installed Cook as CEO.
Birmingham say the agreement - which will be worth around £16m to Blues over the next two seasons - is the biggest commercial sponsorship deal in...

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