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EFL MUST HITCH A RIDE ON AMAZON WAGON

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AMAZON is not perfect. From streaming lags to inconvenient kick-off times, its coverage of the Premier League raises a variety of issues.
Long-term, however, the online giant offers the best hope for cash-strapped football fans priced out of watching the sport they love.
Theoretically, a competitive marketplace drives down consumer prices. In football, the opposite has proved true.
Since BT muscled in on Sky’s monopoly, viewers have been forced to cough up for two separate subscriptions – at a higher combined price – to watch the exact same number of matches.
With broadban...

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